As anyone who has worked on a music-based film or show can attest, licensing music is seldom straightforward, but it’s so worth it when it comes together. It’s really exciting to see the convergence of the music business and gaming (or, if you like, the metaverse), something that shouldn’t be a surprise to those of us old enough to have played Tony Hawk’s Pro Skater 3, Burnout Paradise, Gran Turismo 2 or (of course) Guitar Hero. And likewise, it’s a boon for players who love music, because there’s nothing better than finding a new musician that you love. This initiative from Epic Games will expose those Bandcamp artists to millions of extremely engaged potential new listeners - who then will hopefully follow those artists to other platforms, go to shows, buy records, etc. There are so many incredible indie artists out there who just need to find an audience.
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